Making vs. Selling Jewelry
April 25th, 2008I just love making jewelry. Selling the fruits of my creativity…not so much. I do not mean that I can not let go of what I have made, because I do. There have only been a very few things that I just had to keep. I would make jewelry all day long, seven days a week, even if it never sold. I love everything having to do with the making of jewelry. The materials (faceted stones, cabochons of jasper and agate, silver, copper, you name it) and the tools (saws, hammers, drills, pliers, shears, you get the idea) vie for equal appreciation.
When I sit down to make a piece of jewelry, my focus is complete. There are no stray thoughts about what I have to do after or what I did before. I am completely in “the now.” And, indeed, stray thoughts can lead to bad solders, melted bezels, and bad scratches on the cabochon you so laboriously cut and polished. Because of this, I have always thought that making jewelry is very meditative. It takes you out of yourself and away from time. Selling that jewelry, however, puts you right in the thick of things. It is my least favorite part and seems to take up way too much of my time. I know what you are thinking; then why make it? Or, you are thinking that whatever you are doing at this very moment is exactly what you are supposed to be doing. To paraphrase Eckhart Tolle in his book, “The New Earth,” your purpose is to do whatever you are doing at this moment and to give it your full attention. I think the idea is that this will lead to peace of mind. But I am not really all that clear on it. My husband, Bernd (another wise German), could tell you better.
When it is your intention to sell your jewelry, you have to look at it from the perspective of the consumer. Although I mostly make what tickles my fancy, I do from time to time consider whether or not someone will ever buy it. Also, figuring out a price can be a pain in the…you know. Sometimes I have so much time into a piece that I think no one will ever buy it if I try to recover the cost of all my time. So then you are into the territory of “perceived value.” What might the average person be willing to pay for this? This is what I meant about it putting you right into the thick of things. All this trying to figure out what someone else might possibly do takes you right out of the moment and out of your center. And the really unfair part…you can never really figure it out. This is why, for me, making jewelry feels so good and selling it does not. When I am taking photographs of my work, editing those photographs, making them into thumbnails, putting them on a page of my website and doing all the typing of descriptions, sizes, prices and virtues of each piece, I am almost always wishing I were making jewelry instead of trying to guess at how this view or that angle will affect a decision to buy or not buy. This is my failing. And this says nothing about going out into the world and trying to sell it directly to retailers on a wholesale basis. I would like to enjoy all the aspects of running my business equally, but I just don’t think I am, yet, quite enlightened enough for that. I will keep working on it. One final note; this little rant is the result of spending the last few days putting I don’t know how many new items on the website. And don’t ask me to count them. It is time to get back to the bench!
If you would like to view some of my work, please visit http://www.syzygyjewelry.com